Sling TV has announced a new initiative involving 10 college football players who have each signed one-day Name, Image, and Likeness (NIL) deals for $4.99. The amount mirrors the price of Sling’s recently introduced Day Pass subscription, which allows users to access live streaming content for a single day.
The “Stream Team” campaign marks a shift from traditional NIL deals that often feature high-value contracts and major endorsements. Instead, Sling TV aims to highlight both players and fans by offering more accessible NIL opportunities and promoting its flexible subscription options.
“This program proves you don’t need to spend big to show up big,” said Seth Van Sickel, Senior Vice President, Sling TV. “We built our new passes to give fans flexibility, and the Stream Team celebrates the same idea. You can still be part of the action without signing your life (or your wallet) away.”
The 2025 “Stream Team” features athletes from several major college football programs:
– Nikhai Hill-Green (Linebacker, University of Alabama)
– Will Straka (Linebacker, Boston College)
– Christopher Vizzina (Quarterback, Clemson University)
– Jacob Hardie (Running Back, University of Georgia)
– Miles Thornton (Wide Receiver, University of Georgia)
– Andy Bass (Running Back, University of Oklahoma)
– Jakeb Snyder (Slot Receiver, University of Oklahoma)
– Wesley Watson (Wide Receiver, Texas A&M University)
– Brycen Coleman (Tight End, Vanderbilt University)
– Brock Taylor (Kicker, Vanderbilt University)
Sling is also inviting fans to participate in the campaign through a sweepstakes running until September 26. Participants can enter online at sling.com/NILDayPass for a chance to receive their own $4.99 NIL deal along with one year of Sling Orange service.
“College football’s superfans are its beating heart,” Van Sickel added. “We’re excited to showcase their passion, unique personalities and unwavering loyalty. We’re proud to officially welcome them into the Sling family.”
Sling TV is an Emmy Award-winning streaming service providing over 700 channels across various markets including general market networks as well as Latino and international services. The company recently launched day-, week-, and weekend-pass options for its Sling Orange plan and offers access to free content through its Freestream platform.
Sling TV is an indirect wholly-owned subsidiary of EchoStar Corporation.
