In Mesa County, the conversation about preparing young people for the workforce often focuses on skilled trades and professions such as healthcare, technology, ranching, and farming. However, local leaders say that building a strong economy also depends on cultivating future business owners.
National data shows growing interest in entrepreneurship among youth. According to the Global Entrepreneurship Monitor, nearly one in four young adults between 18 and 24 are involved in entrepreneurial activity, and over 20 percent plan to start a business within three years. Junior Achievement USA reports that sixty percent of American teenagers would rather start their own business than work in a traditional job.
Despite this enthusiasm, many young people lack structured support to develop their ideas into viable businesses. Research indicates that entrepreneurship education can boost confidence, problem-solving abilities, and awareness of opportunities among students. One study found that students aged 13 to 16 who received entrepreneurship training developed a stronger sense of opportunity and belief in their ability to succeed.
The Grand Junction Area Chamber of Commerce has introduced the Young Entrepreneurs Academy (YEA!) to address this need. YEA! is open to students from grades six through twelve. Applications for the next cohort are currently being accepted.
“YEA! guides students step-by-step through the process of launching a real business. They develop a concept, conduct market research, write a business plan, present their ideas to investors, and ultimately open and operate their own companies. Along the way, they gain skills that matter everywhere: communication, financial literacy, teamwork, resilience, problem-solving, and the confidence to take initiative.”
The program aims to help retain local talent by giving young people practical experience in entrepreneurship early on. “Here in the Grand Valley, we often talk about growing our own talent and creating opportunities that keep young people rooted in this community. Entrepreneurship plays a key role in that vision.”
Applications for YEA! close on December 5 at 5 p.m., with more information available at gjchamber.org/yea.
“When we invest in our young people today, we invest in the strength and resilience of our community tomorrow. That is a return that benefits all of us.”

